I founded Transforminator to help startup leaders achieve predictable growth and land enterprise deals that transform their businesses.
With over three decades in B2B sales leadership, I've scaled businesses from $1 million to $250 million and led mega deals from $1 million to over $100 million. My experience spans Fortune 500 companies and high-growth startups, giving me a unique ability to build winning sales motions across diverse markets.
As the author of Lead With Transformation (coming October 14, 2025), I've codified my "Land & Transform" methodology to help startups land enterprise deals, drive repeatable sales processes, and scale revenue without burning capital inefficiently.
My Philosophy
Large deals aren't luck — they're engineered
Enterprise deals follow predictable patterns that can be systematized and repeated.
Founder-led sales must become scalable
Your unique sales approach needs to be documented and transferred to your team.
A clear GTM playbook is key to fundraising
Investors back founders who can prove their growth is repeatable and inevitable.
Outside of work, you'll find me hiking with my golden retriever Marco in the East Bay, recharging with family, or mentoring local students about technology and entrepreneurship.